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Print glossary

The words a printer uses, explained the way we would at the counter.

4

4/0 (four over zero)
4/0 means full color on the front of a sheet and nothing printed on the back.
4/1 (four over one)
4/1 means full color on the front and one ink, usually black, on the back.
4/4 (four over four)
4/4 means full four-color printing on both the front and back of a sheet.

A

Aqueous coating
Aqueous coating is a clear, water-based coating applied on press to protect printed sheets and speed drying.

B

Basis weight
Basis weight is the weight in pounds of 500 sheets of a paper at that grade's standard basis size.
Bleed
Bleed is artwork that extends past the trim line so color runs to the edge of the finished piece after cutting.
Blockout vinyl
Blockout vinyl is banner material with an opaque inner layer that stops light passing through.
BMEU
A BMEU, Business Mail Entry Unit, is a USPS facility where businesses and mailers drop off permit and presorted mail.
Bond paper
Bond is an uncoated paper grade used for letterhead, copy paper and business forms, measured on a 17 x 22 inch basis size.

C

Carrier route
A carrier route is the set of addresses a single USPS letter carrier delivers to, identified by a code within a ZIP Code.
CB, CFB, CF
CB, CFB and CF are the three sheet types in carbonless forms: coated back, coated front and back, and coated front.
CMYK
CMYK stands for cyan, magenta, yellow and black, the four process inks used to print full-color work.
Coated paper
Coated paper has a surface coating that holds ink on top of the sheet for sharper detail and brighter color.
Coil binding
Coil binding threads a continuous plastic spiral through punched holes so a book opens flat and folds back on itself.
Color bar
A color bar is a strip of ink patches printed outside the trim so press operators can measure and control color.
Coroplast
Coroplast is corrugated plastic sheet, the light, waterproof board used for yard signs and temporary outdoor signs.
Cover stock
Cover stock is a heavier, stiffer paper used for business cards, postcards, folders and booklet covers.
Creep
Creep is the outward shift of inner pages in a saddle-stitched booklet, caused by the thickness of the nested sheets.
Crop marks
Crop marks are short lines printed outside the page area that show where the sheet should be trimmed.

D

Debossing
Debossing presses a design into the paper so it sits below the surface.
Die cut
A die cut uses a shaped blade to cut paper or board into a custom shape or to cut out a window or slot.
Digital press
A digital press prints straight from the file with toner or dry ink, with no plates, so short runs and variable data are economical.
DPI
DPI, dots per inch, describes the resolution of an image; print images generally need about 300 dpi at the size they print.
Drilling
Drilling punches holes through a stack of printed sheets so they fit a ring binder or post binder.

E

EDDM
EDDM, Every Door Direct Mail, is a USPS service that delivers a piece to every address on selected carrier routes without a mailing list.
Embossing
Embossing raises part of the paper surface using a pair of matched dies, creating a design you can feel.

F

Flexography
Flexography prints from flexible relief plates on a rotary press and is widely used for roll labels and packaging.
Foamcore
Foamcore is a lightweight board of foam between two paper faces, used for indoor signs, posters and displays.
Foil stamping
Foil stamping uses heat and a metal die to press metallic or colored foil onto paper.

G

Gang run
A gang run prints several different jobs together on one press sheet to share setup costs.
Gate fold
A gate fold has two outer panels that fold inward to meet in the middle, like a pair of doors.
Gator board
Gator board is a rigid foam board faced with a hard, wood-fiber veneer, stiffer and more dent-resistant than foamcore.
Grommet
A grommet is a metal ring set into the edge of a banner so it can be hung with rope, ties or hooks.
GSM
GSM, grams per square meter, is a paper weight measure that compares directly across all paper grades.

H

Half fold
A half fold folds a sheet once in the middle to make four panels, like a greeting card.
Halftone
A halftone breaks a photo or tint into tiny dots of varying size so a press can reproduce shades with solid ink.
Hard proof
A hard proof is a physical printed proof used to check color, fit, folding or finishing before the full run.
Hem
A hem is an edge of a banner folded over and sealed or sewn to reinforce it.

I

Imposition
Imposition is the arrangement of pages or copies on a press sheet so they print, fold and cut in the right order.
Indicia
An indicia is the printed marking in the postage area of a mailpiece showing postage has been paid under a permit or service.
Intelligent Mail barcode (IMb)
The Intelligent Mail barcode is the USPS barcode on letters and flats that carries routing and tracking information.

K

Kiss cut
A kiss cut slices through the label or sticker material but not the backing liner, so pieces peel off the sheet.
Knockout
A knockout is an area where the ink underneath is removed so the top color prints on bare paper.

L

Laminate
Laminate is a thin plastic film bonded to a printed piece to protect it from moisture, scuffs and handling.
Line screen (LPI)
Line screen, measured in lines per inch, is how fine the halftone dot pattern is on a printed piece.

M

Make-ready
Make-ready is the setup work and test sheets needed to get a press or finishing machine ready to run a job.
Mesh banner
A mesh banner is a perforated vinyl banner that lets wind pass through, used on fences, scaffolding and building faces.

N

NCOA
NCOA, National Change of Address, is the USPS service used to update a mailing list for people and businesses that have moved.
NCR (carbonless paper)
NCR paper is carbonless paper that transfers writing from the top sheet to the sheets below without carbon sheets.
Numbering
Numbering prints a sequential number on each form or ticket, often in red, for tracking and control.

O

Offset lithography
Offset lithography transfers ink from a metal plate to a rubber blanket and then onto paper, using the fact that oil and water do not mix.
Overprint
Overprint means one ink prints directly on top of another instead of the area underneath being left blank.
Overs and unders
Overs and unders are the small amounts more or fewer than ordered that a printer may deliver, billed at the actual count.

P

Padding
Padding glues sheets together along one edge to make tear-off pads, usually with a chipboard backer.
Perfect binding
Perfect binding glues pages into a wrap-around cover with a flat, square spine, like a paperback book.
Perforation
A perforation is a line of small cuts that lets part of a printed piece tear off cleanly.
Permit imprint
Permit imprint is a USPS postage payment method where postage is paid from an account and a printed indicia replaces stamps.
Plate
A plate is the thin metal sheet carrying the image for one ink color on an offset press.
PMS (Pantone)
PMS refers to the Pantone Matching System, a set of numbered, premixed ink colors used to print exact brand colors.
Point (pt)
In paper, a point is one thousandth of an inch of thickness; a 14 pt card is about 0.014 inch thick.
Pole pocket
A pole pocket is a sleeve sewn or welded along a banner edge so a pole or rod can slide through it.
Preflight
Preflight is the check a print file goes through before production to catch problems like missing fonts, low-resolution images or missing bleed.
Presort
Presort means sorting mail by ZIP Code and carrier route before handing it to USPS, in exchange for lower postage prices.
Process color
Process color is full-color printing built from overlapping dots of cyan, magenta, yellow and black ink.
Proof
A proof is a sample of the job, on screen or on paper, that the customer checks and approves before printing.
PVC board
PVC board is a rigid expanded plastic sheet used for durable indoor and outdoor signs.

R

Raster
Raster images are made of pixels, like photos, and lose sharpness when enlarged beyond their resolution.
Registration
Registration is how accurately the separate ink colors line up on top of each other on the printed sheet.
Resolution
Resolution is the amount of image detail in a file, usually given in pixels or in pixels per inch at a printed size.
RGB
RGB is the red, green and blue color model used by screens, cameras and web graphics.
Rich black
Rich black is black built from black ink plus some cyan, magenta and yellow to make large dark areas look deeper.

S

Saddle stitch
Saddle stitching binds a booklet by stapling through the fold of nested sheets.
Safe area
The safe area is the zone inside the trim line where text and important artwork will not be cut off.
Scoring
Scoring presses a crease line into paper so it folds cleanly without cracking.
Screen printing
Screen printing pushes ink through a fine mesh stencil onto a surface, one color at a time.
Soft proof
A soft proof is a digital proof, usually a PDF, used to check content and layout on screen.
Spot color
A spot color is a single premixed ink printed from its own plate, rather than built from CMYK dots.

T

Text stock
Text stock is a lighter, flexible printing paper used for flyers, brochures, newsletters and booklet pages.
Trade printer
A trade printer is a printer that produces work for other printers, designers and resellers rather than for end customers.
Tri-fold (letter fold)
A tri-fold folds a sheet into three panels with both ends folding in, one tucked inside the other.
Trim (trim size)
Trim size is the final dimension of a printed piece after it has been cut.
Turnaround
Turnaround is the time from approved proof to finished job, usually counted in business days.

U

Uncoated paper
Uncoated paper has no surface coating, so it feels natural, takes pen and pencil easily and absorbs more ink.
UV coating
UV coating is a liquid coating cured instantly with ultraviolet light, usually for a high-gloss, protective finish.

V

Variable data printing (VDP)
Variable data printing changes text or images from one piece to the next, such as names, addresses, numbers or codes, in a single run.
Varnish
Varnish is a clear ink-like coating applied on press, over a whole sheet or just in spots, for protection or effect.
Vector
Vector artwork is made of mathematical paths, so it can be scaled to any size without losing sharpness.

W

Wide format
Wide format printing covers banners, signs, posters and graphics printed on roll-fed or flatbed machines too large for standard presses.
Wire-o binding
Wire-o binding uses a double loop of metal wire through punched holes so a book or calendar opens flat.

Z

Z-fold
A z-fold folds a sheet into three equal panels in a zigzag, like an accordion.
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